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About Us

Lite Optec was founded 26 years ago, when it began manufacturing cleaning kits for guns.

Our organisation has over the years grown and developed into a leading importer, distributor and wholesaler to the sporting goods, leisure, outdoor, camping, photographic, hardware and promotional gift markets within Southern Africa and other African Regions.

Lite Optec's stable of world class products and brands include; Maglite flashlights, Spyderco knives, Gerber multitools and knives, Isosteel flasks and mugs, Ultraoptec binoculars, Silva compasses and mobile lighting, Barska binoculars, LiteXpress, Bear Grylls, Shibazi world class cutlery, Safire cookers, Gamepro, Taidea sharpening systems, wenger, Pilla performance eyewear, Ultratec and excell batteries.

We are very growth driven, and continue to focus on developing new markets and innovative products. We will continue to conduct all business in a manner that will warrant respect as a Corporate member of society.

Natalie Ralphs
Managing Director



 

Mission Statement
Lite Optec will engage in providing the best possible products, service and attention to clients, suppliers and business partners at all times. The company operates with a strong emphasis on maintaining an ethical, stable and supportive retail dealer structure, loyally promoting the product lines and intellectual property of our international and local brand names. We will endeavour to embrace new challenges and develop new ideas relevant to an ever-changing market. Lite Optec will conduct all business in a manner that will warrant respect as a corporate member of South African society.

Vision Statement
Lite Optec's vision is to remain a market leader in providing wholesale goods and services to the outdoor, sporting, camping, photo, promotional, incentive, corporate gift and hardware market sectors of its community. We will continually strive to have our customers and business partners rank our service as exemplary.

Values
While Lite Optec's values are customer focused, they are simply based around respect for your fellow man, to act with the utmost integrity and honesty at all times and in the process, we value and champion our human differences. This helps us maintain the diversity of our workforce. High focus is to be placed on commitment and attention to detail. As we are all working towards a common goal it is important to remember that teamwork is essential in all aspects of Lite Optec's functioning. We work in an environment in which we can trust one another and share information freely, thereby doing our jobs to the very best of our abilities. Lite Optec's values are intended to define the behaviour that shareholders, directors, managers and employees alike should exhibit and by doing so will promote the company to achieve its own success as well as to promote the success of all of our clients and suppliers. We prove and maintain constant credibility. By constantly delivering on our commitments, we earn the credibility of those around us.



 
 

                                                                                                                    
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